Open Houses are a fantastic way to increase the number of leads, particularly seller leads. But, we want to make sure that you take full use of your possibilities and sell your property as fast as possible when you organise an Open House. We’ll discuss our downloadable open house checklist system in this post, which offers a step-by-step checklist to make sure every open house is as successful as it can be.
Start Prepping Early
“Maximize your Open House success with these expert tips. To ensure a successful event, start preparing at least a week ahead of time and aim to host it within the first 1-2 weeks of listing your property. Begin by creating engaging Facebook posts, eye-catching flyers and brochures, and a minimum of 20 well-designed signs. Unlike typical signs that prioritize the words “Open House!”, prioritize your name and agency branding by placing it in the largest font size, with an arrow below and the words “Open House” in between. By promoting your name and brand, you’ll generate more leads in both the short- and long-term. At ICC, we recommend this approach to help you stand out from the competition and ensure a successful Open House event.”
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Sign Placement
Don’t be timid about the number of real estate signs you put up outside the house for your open house, unless your listing is in a neighbourhood where they are prohibited. The neighbours, their friends, and potential customers who are travelling through the area will see your name and the Open House signs if you position many of the 20 signs (minimum) throughout a 1-2 block radius of your listing. Following the sale of the property, a savvy real estate agent will notify the neighbourhood (ideally via direct mail) that the property was sold by them, increasing their brand and agent recognition.
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Social Media
Open Houses are a terrific method to use your social media platforms in addition to placing signs to create excitement. Make sure everyone can see how well you can host an Open House by showing your followers the house during your initial walkthrough and while guests are touring it during the Open House.
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Get Your Open House Checklist System
We’re offering our open house checklist system for free! Download it now.
