Instagram is making it easier to find photos and videos that you can use in your business. The company announced yesterday that they’re launching “Reminder Ads” on its platform, which will let people search for content that has been shared on Instagram but not yet publicly available. This means you can find out exactly what someone else is posting and use it as inspiration for your own posts or even their audience!
Reminder ads are coming to Instagram
Instagram is rolling out “Reminder Ads” to the search results of your favorite hashtags. A reminder ad will appear if you’re looking at a hashtag and have not posted or commented on it in three days. This can be a great way to remind people that they need to follow up with you, but it can also feel like spam if used too aggressively. If you want more control over how many reminders appear per day, there’s an option under My Account > Manage Preferences that allows users who use ‘Reminder Ads’ disable them entirely (at least temporarily).
What is a reminder ad?
A reminder ad is an ad that appears when you are scrolling through your feed, and it can be any kind of image or video. Reminder ads can also be links to websites, so if someone clicks on the link in a reminder ad and then visits their website, Instagram will receive credit for sending them there. Reminder ads are great because they get more engagement than regular posts from users because people want to see what’s coming next in other people’s feeds.
How do you set up reminder ads?
You can set up your reminder ad in three easy steps:
- Visit the ‘Reminder Ads’ button on Instagram or Facebook and select the type of reminder ad you want to create (for example, a custom post).
- Enter your message and select the time frame for your reminder (for example, 2 days).
- Click ‘Create Reminder Ad’
How to delete or edit reminder ads in Instagram Direct
You can delete a reminder ad in the following ways:
- Go to your post and click on the three dots in the top right corner.
- Click “edit” at the bottom of your screen.
- Under “Ads” (or if you’re already editing an ad), select “Delete this reminder.”
- Select whether or not you want to keep any comments associated with it before hitting okay, then save your changes!
This is a great way to use some of your very best content, but it adds another dimension to the value of your posts.
Reminder ads are a great way to use some of your very best content, but it adds another dimension to the value of your posts. Reminder ads are also a great way to find new followers who may have missed your first post and are looking for something new.
You take a deep dive into one of your best posts, and it’s like you’ve unlocked a secret. You can now use it in a way that lets you reach more people and bring them to your brand. This is the kind of advertising that makes sense for brands large and small—and it might be what gets you the leads you need to grow your business.